HWLF — He Would Love First
JOIN THE MOVEMENT700,000+ STRONG
17,000+ 5 Star Reviews!

WWJD × HWLF

4.9254 reviews

Join the movement. Love first.

The bracelets are yours to keep or share.

  • Monthly surprise bracelet pack ($40 value) sent to you each month.
  • 50% off all HWLF merch as a member of the club. (no limits)
  • Early access to drops and new products.
FREE SHIPPING ON $85+ ORDERS

Renews at $18 each 4 weeks. Pause or cancel anytime.

DISCOUNT AUTO-APPLIED

Less than 0.7% of customers refund or exchange their bracelets.

  • 30-Day Money-Back Guarantee
  • 4.9★ · 254 reviews
  • Pause or cancel anytime
WWJD x HWLF pastel elastic 3-pack

What's in the surprise 3-pack

3 braceletsStretchy to fit all wrists!
  • Calm(Surprise Color Choice)Reversible/Two-Sided Elastic Bracelet×1
  • Soft(Surprise Color Choice)Reversible/Two-Sided Elastic Bracelet×1
  • Bright(Surprise Color Choice)Reversible/Two-Sided Elastic Bracelet×1

3 bracelets, 2 sides each, diagonal print on the interior. Our team chooses your pack from our latest elastic bracelet color options, including the packs we have yet to release.

One-time purchase vs HWLF Insider Club

One-time purchaseHWLF Insider ClubSave 55%
Bracelets per delivery33
Price$40$18 / 4 weeks
Per bracelet$13.33$6
DeliveriesOneEvery 4 weeks
New pack before it's released—Every 4 weeks
Apparel discount code—50% off while subscribed
Charged today$40 + $7.95 shipping$18
Then—Renews at $18 each 4 weeks
Change or cancel—Pause or cancel anytime, automatically via email or our website. 30-day money-back guarantee if you ever forget to cancel.

Your club experience includes

$18 / 4 weeks · Renews at $18 each 4 weeks

  1. Month 1

    Your first bracelet pack arrives

    You get 3 of our comfy elastic WWJD x HWLF bracelets, and 50% off our entire store.

  2. Month 2

    3 brand new bracelets, every 4 weeks

    3 brand new bracelets, before anyone else gets them

  3. Month 3

    3 brand new bracelets, every 4 weeks

    3 more brand new bracelets, same comfortable and timeless style

Next month's WWJD x HWLF tonal 3-pack

Next months pack

A tonal 3 pack, featuring colors that we have never released before, in our famous WWJD x HWLF style.

  • Club-only bracelets and styles, before anyone else.
  • 50% off the entire HWLF store for as long as you are a member, no limits.
  • 3 WWJD x HWLF elastic bracelets, shipped to your doorstep, each and every month.
  • Bracelets that can't be bought, only accessed through a club membership.
  • Pause or cancel anytime, automatically via email or our website. 30-day money-back guarantee if you ever forget to cancel.

You can never have too many

Join the movement today. Once you give the first bracelet to a friend or family member, it's the start of something special.

Each bracelet is special, and each can be a special gift to a friend or family member. One they can't go out and buy themselves, but will wear each and every day,

Customer holding the neutral 3-packPink WWJD x HWLF elastic bracelet on a wrist at a cafe

Famous for a reason

4.9254 reviews
So cheap and I like to give them outOlivia HFits perfectly on my little wristsAddisonI’m obsessed!! i absolutely love them!!AnonymousCute colors and comfortable to wearAngelicaSo cute I love the colors!ZoeyAbsolutely love these bracelets! So cute and fun to wear.Sara andersSuper cute and easy to hand out!!SkylynExcellent quality and the colors are beautiful!Dyanacute colors and durableMaiaAmazing quality, SO cute, and fast shipping!Brinley Haugh
ParkerVerified buyer

Good quality, nice touch to order

Aug 2026
Olivia HVerified buyer

Im obsessed! Will 100% be buying them again!!!

So cheap and I like to give them out

Aug 2026
AddisonVerified buyer

Fits perfectly on my little wrists

Jul 2026
StevenVerified buyer

fits small

Jul 2026
AnonymousVerified buyer

LOVE THESE

I’m obsessed!! i absolutely love them!!

Jun 2026
Jeff SlobotskiVerified buyer

Love the Statement!

Great bracelet that's well built & delivers an uplifting message to all who see it!

Jun 2026
AngelicaVerified buyer

Cute colors and comfortable to wear

Jun 2026
ZoeyVerified buyer

So cute I love the colors!

Jun 2026
f.Verified buyer

Very tight on wrist, gave to my kids instead.

Apr 2026
RaeVerified buyer

Bracelets don’t fit all wrist sizes

The WWJD bracelets are so cute BUT they definitely do not fit all sizes. I received a free bracelet with my purchase and I can’t even wear it because it’s way too big. Just something to consider for the company would be to make different sizes for people with smaller wrists!

Apr 2026
Sara andersVerified buyer

So cute!!

Absolutely love these bracelets! So cute and fun to wear.

Oct 2025
SkylynVerified buyer

Super cute and easy to hand out!!

Sep 2025
DyanaVerified buyer

Excellent quality and the colors are beautiful!

Sep 2025
MaiaVerified buyer

cute colors and durable

Jul 2025
Brinley Haugh

Cannot recommend enough!

Amazing quality, SO cute, and fast shipping!

Jul 2025
Showing 15 of 254

Club / Orders FAQ

Would I be getting a bracelet that I already have?

No, if you get a bracelet that is similar to one you already have, reach out to support@hewouldlovefirst.com and we will get you a replacement pack ASAP.

How after joining do I get 50% off as a club member?

Right away, you will recieve an email with your unique member code.

Are there any restrictions on my 50% off code?

No restrictions, your 50% off code applies to everything! New drops, best sellers, anything you like.

Full shipping, returns and processing details: hewouldlovefirst.com/pages/faqs

Join The Movement

FREE SHIPPING ON $85+ ORDERS

Renews at $18 each 4 weeks. Pause or cancel anytime.

DISCOUNT AUTO-APPLIED

Less than 0.7% of customers refund or exchange their bracelets.

  • 30-Day Money-Back Guarantee
  • 4.9★ · 254 reviews
  • Pause or cancel anytime

Wear one. Share one. Love first.